Adidas Slogan – Adidas Tagline – Logo – Founder – Subsidiaries

Adidas AG  is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. The company was started by Adolf Dassler in his mother’s house; he was joined by his elder brother Rudolf in 1924 under the name Dassler Brothers Shoe Factory.  In 1949, following a breakdown in the relationship between the brothers, Adolf created Adidas, and Rudolf established Puma, which became Adidas’ business rival.

 

Info

• Industry              : Apparel, accessories
• Founded             : July 1924
• Founder              : Adolf Dassler
• Headquarters     : Herzogenaurach, Germany
• Area served        : Worldwide
• Subsidiaries        : Runtastic, Matix
• Website              : www.adidas-group.com

 

Adidas Slogan / Adidas Tagline

• Impossible is Nothing.

 

Adidas Logo

The three stripes are Adidas’s identity mark, having been used on the company’s clothing and shoe designs as a marketing aid. The branding, which Adidas bought in 1952 from Finnish sports company Karhu Sports for the equivalent of €1,600 and two bottles of whiskey, became so successful that Dassler described Adidas as “The three stripes company”.

Adidas manufactures a range of clothing items, varying from men’s and women’s t-shirts, jackets, hoodies, pants and leggings.

The first Adidas item of apparel was the Franz Beckenbauer tracksuit created in 1967. Adidas AG is the largest manufacturer of sports bras in Europe, and the second largest manufacturer in the world.

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