Baskin Robbins Logo and Tagline

Baskin-Robbins is an American multinational chain of ice cream and cake specialty shop restaurants owned by Inspire Brands. Based in Canton, Massachusetts, Baskin-Robbins was founded in 1945 by Burt Baskin and Irv Robbins in Glendale, California.

The company is known for its “31 flavors” slogan, with the idea that a customer could have a different flavor every day of any month. In 2006, the company’s “BR” logo was updated such that it doubles as the number “31” to represent the 31 flavors, with the “31” formed by the parts of the letters “BR” which are rendered in pink, in contrast to the rest of the logo which is rendered in blue.

 

Quick Info

• Industry                   : Food and Beverage
• Founded                  : 1945
• Founders                 : Burt Baskin, Irv Robbins
• Headquarters         : 130 Royall Street Canton, Massachusetts, U.S.
• Area served            : Worldwide
• Products                 : Ice cream, Frozen beverages, Ice cream cakes, Frozen treats
• Parent                     : Inspire Brands
• Website                  : baskinrobbins.com

 

Baskin Robbins Tagline / Slogan / Motto

• 31 flavors.
• More flavors. More fun.
• Baskin-Robbins. What’s your flavor?

 

Baskin Robbins Logo

 

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