Perodua Slogan – Perodua Tagline – Logo – Owner – List of Slogan

The Perusahaan Otomobil Kedua Sendirian Berhad, usually abbreviated to Perodua, is Malaysia’s largest automobile manufacturer closely followed by Proton. It was established in 1992 and launched their first car, the Perodua Kancil in August 1994.

 

Info

• Industry             : Automotive
• Founded            : 1993
• Owners              : UMW Corporation, Daihatsu Motor Co.
• Headquarters   : Serendah, Selangor, Malaysia
• Website              : www.perodua.com.my

 

Perodua Slogan / Perodua Tagline

• Building Cars People First.
• Kehebatan Yang Pasti (Excellence That Assured).
• Happy Motoring.
• Building Cars, People First.
• Kepuasan Pelanggan Sepenuhnya.
• Driving Value and Beyond.

 

Perodua Logo

Perodua organised a competition in 1997 to find a new corporate logo, to be launched together with their upcoming model, tentatively known as the X555. The competition was won by Johnson Ng Weng Kuan, an architecture student from Universiti Teknologi Malaysia. Perodua officially launched the new corporate logo on 24 August 1998 when they launched Malaysia’s first 4×4 vehicle, the Perodua Kembara.

The new logo maintains the ‘P’ and ‘2’ and the colours of the old, squarish logo, but has been stylised further to become elliptical, which is more fluid and dynamic. The green colour represents social responsibility to the environment and the community, while the red colour symbolises the development of a competent workforce and resilience in meeting challenges in the globalised world.

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